Approach
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<p class=”p1″ style=”text-align: center;”><span class=”s1 small-intro”>Barrio is an <span style=”text-decoration: underline;”>Horacio Lorente’s project</span> created for a shopping gallery in the heart of Güemes, a neighborhood in Cordoba’s Soho. Mixing graphism and architecture with an awesome and eclectic result.</span></p>
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<h2 class=”p1″><span class=”s1 type_second weight_normal”>Story progression</span></h2>
<h4 class=”p1″><span class=”s1 type_second weight_light”>Visual Identity · Signage System · Environmental Graphics</span></h4>
<p class=”p1″>Horacio Lorente creates visual concepts and identities for different supports — books, posters, catalogues, films, packaging and websites, as well as illustration work for editorial.</p>
<p class=”p1″>Along your investigations with the archaeologists, stories start developing and personal stories emerge, revealing the daily life of the soldiers of the Great War based in the south of the confrontation.</p>
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<h4 class=”p1″ style=”text-align: center;”><span class=”type_second weight_normal” style=”text-decoration: underline;”><span class=”s1″>Function & Evolution</span></span></h4>
<p class=”p1″ style=”text-align: center;”><span class=”weight_medium middle-intro”>When developing a brand you must make sure that you truly understand the values behind.</span></p>
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