A how-to guide on boosting your businesses’ online presence
Are you looking to boost your businesses’ online presence in 2024?
Well you should be! In a world where attention spans are shorter than ever, making your business visible and stand out online is vital to stepping it up against the competition. Whether you’re a start-up business or an experienced OEM that has become a little stagnant in business growth, a great place to start is by getting your business online: here’s our handy how-to guide in getting started:
Firstly, does your branding represent your values?
The first place to start is of course, your branding. This is the first thing people see when they see your business, whether it’s online or offline. Some questions to ask yourself:
- Is my branding representing who we are? Does it represent our mission and values?
- Is my branding clear and easy to understand?
- Does my branding stay consistent across all online and offline collateral? Such as logos and colour palettes?
If the answer to these is no then this is step one in your process to getting yourself visible online. Partner with a branding agency who has experience in developing brand identity that truly represents a business.
Action Plan:
Logo Design: Invest in a professional and memorable logo. Your logo is the face of your brand – make sure it’s unforgettable.
Consistent Communication: Maintain a consistent tone and style across all communication channels. Consistency fosters recognition and builds trust.
Storytelling Mastery: Share your brand story. Make it relatable, authentic, and emotionally engaging. A compelling narrative creates a lasting impression.
Website design that does EXACTLY what it says on the tin.
Once you’ve established your branding identity, the next step is your website. And if you don’t have one… then what’s going on?! The first thing any potential customer does when searching for a service online, is clicking a link to a website that potentially has the answers to their prayers.
A few questions to ask yourself here:
- Does your website showcase what your business is about clearly and concisely?
- Is your website easy to navigate from a customer perspective and are your call-to-actions clear?
- Is your website visually appealing, engaging and not from the 1900s?
If your answer to the above is no, then get yourself a website that does of course! A bonus tip here, is to ensure your website is SEO-friendly, as this is the gateway to answering your customers queries and being found on search engines.
Action Plan:
Mobile Optimisation: Ensure your website is mobile-friendly. With an increasing number of users accessing websites on mobile devices, a responsive design is non-negotiable.
User-Friendly Navigation: Simplify navigation to make it easy for visitors to find what they’re looking for. A smooth user experience encourages longer stays on your site.
Content is King, Design is Queen: Blend high-quality visuals with compelling content. Create a harmonious balance between aesthetics and information.
Social Media Marketing
Thirdly, get on social media! We’re not demanding, but if you’re not showing up on social media as a business, you’re missing out on BILLIONS of people worldwide. Don’t get us wrong, it’s not a simple 2-step journey to gaining thousands of followers and becoming a viral sensation, but creating an account is a start. Social media for the most part is free to market on and with a strategic marketing plan and compelling content calendar, you will be well on your way to reaching potential customers and engaging with a community.
Bonus points: Once you’ve got the hang of posting on social media, paid advertising is a fantastic way to reach a more targeted audience.
Action Plan:
Choose your platforms wisely: Choose social media platforms based on your target audience. LinkedIn for professionals, Instagram for visual content, and TikTok for trending content.
Consistency is Key: Develop a posting schedule and stick to it. Consistency builds trust and keeps your brand fresh in the minds of your audience.
Visual Appeal: Invest in eye-catching visuals. Infographics, videos, and aesthetically pleasing images can significantly enhance engagement.
Looking to get started on boosting your businesses’ online presence?
As we conclude this how-to guide to enhancing your business’s online visibility, remember that success in the digital landscape demands a strategic fusion of creativity and precision. By diligently implementing the outlined strategies – from a seamless website experience, to creating compelling social media campaigns – you are positioning your business for sustained growth.
Here are some resources for you to get started:
Top tips to ace your digital marketing plan
Why is branding identity so important?
Get in touch with us to start building your brand and marketing journey…
